The importance of GDPR

Lots of the UK’s SMEs are anticipating Brexit will see them exempt from GDPR or worry it represents little more than an additional admin headache. However, this is not the case. Data protection is more important than ever, and failure to adhere to it’s structures could result in devastating consequences for your company, both in reputation and law suits. The flip side of this necessity is that those who are willing to tackle the latest compliance will see the benefits in forging more robust processes, which protect them against whatever the future holds.

Less rigidity and more growth

SMEs are renowned for being more flexible than larger companies and this allows them the chance to adapt to the data preferences of GDPR. Compliance with this new legislation will allow smaller businesses to see the benefits they bring far faster than a more established enterprise.

Quality data over quantity

It’s true that this new development will mean SMEs have access to significantly less data than before, but there is an advantage to this; what data there is will be much more accurate. The addition of GDPR means businesses can organise their databases to prioritise quality over quantity, leading to more significant interactions with their brand and crucially, the chance for more sales and conversions.

A transparent approach

The need for more open customer data means the chance to build more trusting relationships with your customer base from the outset. Customers increasingly demand more from the companies they interact with, and GDPR offers just the security and confidence-building data transparency, which can help transform your company’s relationships with its audience.

There is no doubt that GDPR presents an uncertain future for many smaller businesses, but remaining flexible enough to withstand these changes represents the key to succeeding in adapting to suit the new frontiers of changing data compliance.