How and why you should start making digital sales

30/01/2018 05:00

A strong digital sales strategy is more important than ever before, with more and more small businesses seeing the potential of strengthening their own digital tactics. Even a fleeting glance around shows digitised selling is at an all-time high and naturally SMEs need to stay on top of this shift in purchase behaviour and new tech.


Why digital sales?

Digital gives instantaneous access to a wealth of information on your company, with everything from reviews to recommendations and comparisons all available at the click of a button. Engaging with the digital space is now a must for companies of all sizes if they intend to remain relevant and keep making sales. If companies don’t add a digital angle intentionally, they could soon find that their business is adversely affected, as competitors charge ahead with building their own presence in the digital space.


Digital sales are distinct from other tools in your marketing toolkit, and must be approached in a systematic, targeted way. Here’s our top tips for making a success of your digital activities:


1.  Create winning content

In the world of digital, content is king. Not just any old content, however; the online world is flooded with content, but only a fraction of that is truly effective at boosting your digital sales potential. High-quality content should be your goal, with a strong ‘quality over quantity’ ethos. Help your target audience; solve a problem, be dynamic, publish frequently and share the content you create freely.


2.   Cultivate your social networks

Building targeted, consistent social networks helps to convey precisely the image your company will benefit from when it comes time to drum up digital sales. Try to utilise not only the social networks which are customer-facing, but more business-networking-based platforms like LinkedIn. Be sure not to spread yourself too thin, however. A few well-maintained and relevant social channels is infinitely better than many more which you only sporadically update.


3.  Build your brand

Digital sales are improved vastly by strong branding. In the crowded digital space, you need to be able to stand out for the right reasons, so don’t be afraid to shout your achievements from the rooftops. If you have won awards, tell the world. If you’ve achieved significant accreditations, share them. Spin an engaging story (tying in with your content-focus) which leaves a lasting impression and causes prospects to think of you when the time comes to make a purchase decision. 

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