How should you be updating your social channels to help facilitate growth? 

16/03/2018 07:16



As an SME, social media is an invaluable tool that can help your company to grow. Not only is it free, it also allows you to connect with different audiences, promote your brand and interact with those who are interested in your offering.

If you are keen to enhance your social media channels to help bolster your business’s performance, read on to find out how.


Focus on curated posts  

When you’re trying to engage a wider audience, you need to make sure that you aren’t simply posting sales pitches on your Twitter and Facebook accounts. While these are a great way of promoting your brand and can also help you to notify people of promotions that you might have going on, they aren’t particularly interesting and tend to make you seem pretty one-dimensional.

Instead, focus on finding articles and blogs that will be of interest to your customers. This will interest them more and is likely to mean that they’ll want to spend more time checking your pages.


Show your personality 

Your social media pages need to have a clear tone of voice that is pertinent to your brand and that consumers can get to grips with, so remember to be yourself, or, more accurately, use language in the way that your business would if it could speak.

If your company is corporate, avoid anything to flowery and think about using industry-specific language and hashtags to drive traffic to your site. Similarly, if you have designed a fun brand, using colloquial language should help keep people interested.


Engage with your audience

There really is no point in making use of social media if you aren’t going to use it for its main purpose; to interact with people. If customers ask you questions, be sure to answer them. This will help you to build a rapport with them and could lead to an increase in sales. You can also ask them questions about your brand and services to find out what they like, what they don’t like and how you can improve.


Don’t neglect images and video content

For pages that are truly engaging, you need a good mix of text, images and video. Consider some behind the scenes videos, interviews with customers and staff and product launch content. 

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