Developer's Guide To Successful Property Development

06/05/2022 11:15 By #Marketing

Guide for successful property development

Here is a comprehensive guide to help you pave the road to success in house building. This guide covers every detail of your construction journey; from land purchase, construction and sales to marketing, communication and PR.

1. Purchasing land is one of the most important steps in house building. You need to make sure that the land is zoned for residential construction and that it has all the necessary utility hookups. Once you have found the perfect piece of land, you need to get financing in order to purchase it.

2. The construction phase of your project is where you will actually build your house. This process can be broken down into a few different parts: clearing the land, laying the foundation, framing the walls, and adding finishing touches like doors and windows. You will need to hire a contractor to help you with this part of the process unless you are experienced in construction yourself.

3. After your house is built, you will need to sell it in order to recoup your investment. This can be done through traditional methods like listing it with a real estate agent or by marketing it directly to potential buyers. You will also need to price your home competitively in order to attract buyers.

As you set out with your property development journey


Property development is the process of buying land or a property, and then building something on that land. This can be a residential, commercial or industrial building. Property development is different to real estate investing, which means you're buying properties in order to sell them later for a profit or long-term rental income as well as capital growth. Property development is more hands-on than investing — you're designing, building, and managing your own projects.

There are several key factors driving property prices in the UK and around the world.


Things like population growth, employment availability & opportunities, supplies of goods and services within a society, and possibly most importantly of all to where you live and what that place offers you can seriously impact the way property prices themselves change over time.

Population growth - how many people are coming and going?

The question of how many people are coming and going is a complex one. There are a variety of factors that contribute to population growth, including birth rates, death rates, immigration, and emigration.

Birth rates refer to the number of births per year per 1,000 people in the population. Death rates refer to the number of deaths per year per 1,000 people in the population. Immigration refers to the number of people moving into a particular area, while emigration refers to the number of people moving out of an area.

There are a variety of reasons why these numbers may fluctuate over time. 

Economic conditions, political instability, natural disasters, and other factors can all contribute to changes in population growth rates. Additionally, countries with higher birth rates tend to have younger populations, while countries with higher death rates tend to have older populations. As we can see from the text above, population growth is determined by several key factors: birth rate , death rate , immigration , and emigration . While some elements like economic conditions or political instability may cause these numbers to rise or fall in any given year , on whole , they give us a good picture about where a country's residents stand in terms of age .

Employment - how many new jobs are being created and what is the profile of these jobs?


The employment picture looks rosier than it has in many years. The unemployment rate is down to 4.9%, and there are nearly 5 million more jobs than there were when the recession began in 2007. In addition, job growth has been relatively steady for the past few years, averaging around 200,000 new jobs per month.

So where are these new jobs coming from? The vast majority are in the service sector, which includes everything from healthcare and education to hospitality and retail. This is not surprising, as the service sector is by far the largest part of the economy. What is surprising is that manufacturing – which was once a major source of good-paying middle-class jobs – has also been adding jobs lately. After losing nearly 6 million jobs during the recession, manufacturing has added back about 800,000 since 2010.

Of course, not all new jobs are created equal. Many of them are low-paying or part-time positions with few benefits. And even though overall job growth has been strong, wages have barely budged in recent years; inflation-adjusted median wages were actually lower in 2015 than they were in 2000. So while it’s encouraging to see job growth continuing at a solid pace, it’s important to remember that this alone is not enough to create an economy that works for everyone.

Supply and demand - how many new dwellings are being constructed and how does this relate to the underlying demand?


One of the key drivers of demand for new dwellings is population growth. As populations grow, the number of households also increases, resulting in increased demand for accommodation. Another driver of demand is household formations. This occurs when people form new households (eg due to relationship breakdowns or changes), or when existing household members move out to form their own households. This can result in an increase in the number of dwellings required to house the same number of people.

Infrastructure investment - are new roads, hospitals, transportation projects, schools or universities being built?

The government is investing in infrastructure projects to improve the quality of life for its citizens. New roads, hospitals, transportation projects, schools and universities are being built. This investment will result in better access to services and amenities for people living in the area. The government is committed to improving the standard of living for all its citizens and this investment is a step in the right direction.


Lifestyle factors - what impact do parks, beaches, shopping centres, nightlife and cafe precincts have on an area?


The presence of parks, beaches, shopping centres, nightlife and cafe precincts are all important factors to consider when assessing the livability of an area. Parks and beaches provide residents with access to outdoor recreation and leisure activities, while shopping centres, nightlife and cafe precincts create vibrant social hubs where people can come together to relax and enjoy themselves. All of these factors contribute to a sense of community and make an area more attractive to live in.

Shopping centres are often the focal point of commercial activity in an area, providing residents with convenient access to essential goods and services. They can also be great places to socialise and meet new people. Nightlife and cafe precincts offer a range of entertainment options for residents to enjoy, from bars and clubs to restaurants and cafes. These areas help to add excitement and vibrancy to an area, making it more enjoyable place to live.

Parks play a vital role in creating a sense of community by providing spaces for people to come together and interact. They also offer opportunities for recreation, relaxation and exercise – all important elements of a healthy lifestyle. Beaches provide another opportunity for residents to enjoy the outdoors, whether it’s swimming, sunbathing or simply taking in the stunning views.

All of these lifestyle factors contribute to making an area more livable. By providing residents with access to amenities that improve their quality of life, we can create thriving communities that people are proud to call home.

Affordability - what does it mean to be affordable and does this impact the demand for property in a particular area?


There are a number of factors that can impact the affordability of property in an area. The cost of living, wages, and the price of property can all play a role in determining how affordable an area is. If the cost of living is high, but wages are low, then it may be difficult for people to afford to live in that area. Similarly, if the price of property is high, but wages are low, it may also be difficult for people to afford to purchase a home. The demand for property in an area can be impacted by affordability; if an area is unaffordable for many people, the demand for property will likely be lower than if it was more affordable.

Add unpredictable human behaviour and psychology into the mix and it's easy to understand why so many people can get this wrong! When it comes to human behavior, there are a lot of factors that can come into play. People are complex creatures with a variety of emotions, motivations, and triggers that can influence their actions. And when you're trying to predict what someone will do, there's always the possibility that you'll get it wrong.

There are a number of reasons why this can happen. Maybe you misjudged the situation, or didn't have all the information you needed. Perhaps the person you're trying to predict is going through something personal that you don't know about, or they simply change their mind at the last minute. Whatever the reason, it's important to remember that humans are inherently unpredictable, and no matter how much we try to predict what they'll do next, there's always a chance we'll be wrong.

The property market is composed of a wide range of real estate, such as:

  • Detached Houses
  • Semi-detached Houses 
  • Townhouses
  • Apartments
  • Commercial real estate, such as offices, retail, hotels, and industrial property|

Every one of these asset classes involves a sub-market that operates at its own pace that is governed by a different set of factors which combine to create one large and complex property market. The residential rental market is one of the three main asset classes in the property market. The other two are the commercial office and retail markets. The residential rental market is made up of a number of sub-markets, each with its own dynamics and factors which combine to create one large and complex property market.

The commercial office market is the second largest asset class in the property market. Like the residential rental market, it is also made up of numerous sub-markets, each with different dynamics that contribute to the overall complexity of this asset class.

The retail market is the third major asset class in the property market. It too is comprised of smaller sub-markets, each with their own intricate dynamics that come together to form one large and complicated property sector.


The property development life-cycle: 

The property development life-cycle is the process that developers use to take a property from its initial conception through to completion and sale. The life-cycle typically consists of six key stages: feasibility, planning, design, construction, marketing and sales, and post-completion.

The first stage of the cycle is feasibility, where the developer assesses whether the project is technically and financially viable. This stage includes carrying out market research, sourcing funding, and obtaining any necessary planning permissions.

Once feasibility has been established, the next stage is planning. During this phase, the development team creates a detailed plan for the project including timelines, budgets, and specifications. Once again ,this stage may also involve seeking additional funding and securing any required permits.

With the plans in place ,the next stage is design. Here architects create drawings and models of the proposed development which are used to visualise what the finished project will look like .During this stage designs may be revised several times before construction can begin . After design comes construction ,the longest and most expensive phase of the property development life-cycle .At last ,after months or even years of hard work ,the project nears completion .All that remains is to carry out final touches such as fitting out units with furniture or planting landscaping . Marketing and sales then takes over to find buyers for commercial space or tenants for residential units . After successfully finding occupants ,post -completion services such as facilities management or maintenance begin to ensure that everything runs smoothly .

Feasibility or Pre-acquisition - before you purchase a property

1. Always consult with a professional before making any big decisions, especially when it comes to purchasing property. Feasibility studies are important to understand all of the potential risks and rewards associated with a project, and can save you a lot of money and heartache in the long run.

2. A feasibility study will take into account many different factors, including zoning regulations, environmental concerns, traffic patterns, and more. It is essential to have a clear understanding of all of these issues before moving forward with a purchase.

3. Many people make the mistake of assuming that all properties are viable investments, but this is simply not the case. Doing your due diligence upfront can save you a lot of time and money in the long run.

Planning - Permits and approvals - attaining the necessary permissions required to develop the project

Assuming that the project has been scoped and budgeted, the next step is to obtain the permits and approvals necessary to begin construction. Depending on the type of project, this can be a fairly straightforward process or a lengthy and involved one. For example, building a small home would require approval from the local planning commission and maybe a few other agencies, while constructing a large commercial development could entail getting sign-off from multiple government bodies as well as working with utilities to secure adequate water and sewer service. In any case, it is important to allow plenty of time for this step in order not to delay the overall project timeline.

Once all of the permits have been secured, the next phase of construction can begin. This typically includes mobilizing workers and equipment to the site, preparing the foundation or base upon which the structure will be built, and erecting scaffolding or other supports as needed. This phase can also be impacted by weather conditions or other unforeseen circumstances, so it is important to have some flexibility built into the schedule.

With the basic framework in place, work can now begin on finishing touches like exterior siding, roofing, windows, doors, and landscaping. Once again there are many potential variables that could impact progress at this stage, but assuming everything goes smoothly construction should wrap up relatively quickly. Finally, a final inspection will be conducted by city officials to ensure that everything meets code before occupancy permit can be issued and people can start moving in or using the new space as intended.

Concept design - conceiving the project

After the feasibility study is complete and the project is given the go-ahead, the concept design phase begins. This is when the designers begin to put their ideas down on paper (or into a computer). The aim at this stage is to develop a design that meets all of the client's requirements, within the constraints imposed by budget, time and other factors.

The first step in concept design is to generate a set of initial ideas or concepts. These concepts will be refined and developed through a process of sketching, modelling and prototyping until one or more final concepts are arrived at. The chosen concept(s) will then be used as the basis for developing detailed plans and drawings.

Once the client has approved the Concept Design, work can begin on developing Detailed Design documentation. This documentation will include everything from engineering drawings to specifications for materials and finishes.

Finance - securing the necessary funding to commence the construction

One of the most important aspects of any construction project is finance. Without the necessary funding in place, the project simply cannot get off the ground. There are a number of ways to secure funding for a construction project, including loans, grants, and private investment.

Loans are often the most common way to finance a construction project. Banks and other financial institutions are typically willing to lend money for such projects, as they can be confident that the loan will eventually be repaid with interest. However, securing a loan can be difficult, especially for smaller projects. Grants may also be available from government agencies or philanthropic organizations. These grants can provide vital funding for a construction project, but they are often very competitive and difficult to obtain.

Private investment is another option for financing a construction project. This can take many forms, from wealthy individuals investing in the project to companies providing materials or services at cost. Private investment can be vital in getting a construction project off the ground, but it can also be risky as there is no guarantee that the investment will be repaid if the project is unsuccessful.

Construction - building your project from the ground up

If you're starting a construction project from scratch, you'll need to do some careful planning before you can start building. This is especially true if you're working on a large project. You'll need to figure out what materials you need, how much they'll cost, and how long the project will take.

Once you have a plan in place, you can start construction. Depending on the size of your project, you may need to hire some help. If you're building a house, for example, you'll need electricians, plumbers, and carpenters. Once all the necessary workers are in place, construction can begin in earnest.

It's important to stay on schedule during construction. If things start to fall behind schedule, it can be difficult (and expensive) to catch up. By staying on top of things and keeping everyone moving forward, you can avoid potential problems down the road.

Pre-sales and marketing - the process of selling the project prior to starting construction

Pre-sales and marketing of a construction project can be a very important step in ensuring the success of the overall project. By selling the project prior to starting construction, you can ensure that there is enough interest and funding to complete the project. Additionally, pre-sales and marketing can help to generate excitement and buzz around the project, which can help to attract more attention and interest.

There are a number of different ways to go about pre-sales and marketing for a construction project. One way is to work with a marketing firm that specializes in this type of work. They will have experience in creating promotional materials, reaching potential buyers, and closing deals. Another option is to hire an experienced real estate agent who has knowledge of the construction industry. This option may be more expensive but it can save time and hassle in the long run.

Working with a professional firm or real estate agent is not the only way to conduct pre-sales and marketing for a construction project. There are also many DIY options available. For example, you could create your own website or blog dedicated to promoting the construction project. You could also reach out to local media outlets and try to get them interested in writing stories about the project. Whatever route you decide to take, pre-sales and marketing can be a valuable tool in ensuring the success of your construction project.

Post Completion or Settlement - the process of finishing your project and settling the financial exchange with buyers.

After you have completed your project and made all the necessary arrangements with your buyers, it is time to settle the financial exchange. This process can be daunting, but if you follow these steps it will be a breeze.

First, you need to calculate the total amount of money that is owed to you. This includes the cost of materials, labor, and any other expenses that were incurred during the project. Once you have this figure, you can begin negotiations with your buyers.

Next, you will need to draft a contract that outlines the terms of the sale. This document should include information such as the purchase price, delivery date, and any warranties or guarantees that are being offered. Once both parties have signed this contract, it is binding and cannot be changed.

Finally, once the contract has been finalized and signed by both parties, you will need to arrange for payment. This can be done through a variety of methods, such as wire transfer or check. After payment has been received, the project is considered complete and both parties can move on to their next ventures!

The key to successful property development is balancing risk with reward. Investors often use the “risk and return” relationship to decide how risky an investment will be (and how much they can earn). The risk and return relationship is a simple concept: the more you invest in something that has higher risk, the more you can expect to earn—but there's also a higher chance you could lose money. On the flip side, if you stick with investments that have lower-risk potential, your returns might not be as high but you're less likely to lose any of your initial investment.

Development is risky, therefore being a successful developer requires careful planning and could be described as a balancing act.


Time, cost, quality

There are three essential elements to any successful project: time, cost, and quality. All three must be managed effectively in order for the project to be successful.

Time management is critical to any project. The project manager must establish a schedule and ensure that all tasks are completed within the allotted time frame. Cost management is also important. The project manager must control costs in order to stay within budget. Finally, quality must be managed in order to meet the requirements of the customer or client.

These three elements must be balanced throughout the life of the project. If one element is out of balance, it can have a negative impact on the other two elements. For example, if time is not managed properly, it can lead to cost overruns and/or poor quality work. Similarly, if cost is not managed properly, it can lead to schedule delays and/or poor quality work. And finally, if quality is not managed properly, it can lead to schedule delays and/or increased costs.

Thus, effective management of these three essential elements is critical to the success of any project

The relationship between time, cost and quality is an equally important consideration in property development and every decision is influenced by the relationship between these three forces:

  • time is speed;
  • cost is money;
  • quality is the product.

You can finance your property development through four ways. Which one do you think will be the best to fund your property development? We can help you get started. Call us today, talk to one of our experts.