Equity Capital and Where to Find It

03/12/2022 12:47

What are the sources of equity capital?

 If you're struggling to expand your business because of a lack of funds, equity capital could be the perfect solution for expanding your company's reach and improving its visibility.


What is Equity Capital?

If you're a small business owner, you've likely heard the term "equity capital" tossed around. But what is it, and how can it benefit your business? In this blog post, we'll analyse equity capital and its potential benefits for small businesses.

Equity capital is funds that are invested into a company in exchange for an ownership stake. The most common type of equity capital is venture capital, which is money that is invested into a company with high growth potential in exchange for an equity stake.

Benefits of equity capital for small businesses

1. Equity capital can help a business grow.

One of the main benefits of equity capital is that it can help your business grow. With the infusion of cash, you'll be able to invest in marketing, hiring, and other initiatives that can help your business expand. If you're struggling to expand your business because of a lack of funds, equity capital could be the perfect solution for expanding your company's reach and improving its visibility.

2. Equity capital can provide a cushion

Another benefit of equity capital is that it can provide a cushion for your business. If your business hits a rough patch, the equity investors will still be there, providing the capital you need to weather the storm.

3. Equity capital can bring in expert help

In addition to the money that comes with equity capital, you also get access to the expertise of your investors. These experienced entrepreneurs can provide valuable mentorship and guidance as you grow your business.

4. Equity capital can give you a liquidity event

One of the ultimate goals of any business is to have a successful exit, and equity capital can provide that.

By selling a portion of your business to equity investors, you can create a liquidity event that can provide a significant return on investment. If you're considering whether or not equity capital is right for your business, weigh the pros and cons to see if it's the right move for you.

Joint Venture Residential Development Equity

Joint venture equity deals are a type of financing often used in real estate development. In a joint venture deal, an investor provides cash to a developer in exchange for an ownership stake in the project.

These types of deals are typically used when a developer is seeking a large amount of capital and wants to limit their own personal financial risk.


One of the main advantages of a joint venture equity deal is that it allows a developer to access a larger pool of capital. This can be especially helpful when a development project is large and requires a significant amount of money to get off the ground.

Another advantage of a joint venture deal is that it can help a developer spread out their financial risk. By partnering with another investor, a developer can avoid putting all of their own money into a project. This can be a good way to protect yourself financially if a project doesn’t end up being as successful as you had hoped.

If you’re a developer looking for a way to finance your next project, a joint venture equity deal could be the right solution for you.

Be sure to weigh the pros and cons of this type of financing before making a decision. 

What does an equity investor look for in a potential investment?

An equity investor looks for a company with

  1. a sustainable competitive advantage,
  2. a sound management team, and
  3. a history of profitable growth. 


However, these are not the only factors that equity investors consider when making an investment decision.

Other important factors include the company's financial stability, its potential for future growth, and the current market conditions.

When considering a potential investment, equity investors must always weigh the risks and rewards. They must determine whether the potential rewards outweigh the risks, and whether the investment is right for their portfolio. With so many factors to consider, equity investors must do their homework before making any investment decisions.

What is an Asset Manager and how do they invest?


An asset manager is a professional who invests money on behalf of clients. Investment management is the professional service that asset managers provide to their clients.

Investment management is a process of deploying, managing, and safeguarding assets to achieve specific investment goals for the benefit of the investors.

Asset managers may manage specific investments, such as stocks, bonds, and real estate.

They may also manage portfolios of investments, which are collections of different investments held by a single investor or group of investors.

Asset managers may work with individual investors, pension funds, endowments, foundations, and other institutions.

The role of asset managers has come under scrutiny in recent years as many investors have lost money during the economic downturn.

Many asset managers are paid based on the performance of the investments they manage. This system of compensation may incentivize asset managers to take more risks, which can lead to losses for investors.

When selecting an asset manager, it is important to understand the fees that they charge and the investment strategies that they use. It is also important to ensure that the asset manager is registered with the Securities and Exchange Commission (SEC) or equivalent regulatory body in your geographical area.

What is a Family Office?

The term family office can refer to a variety of different things.

Most commonly, a family office is a private company that provides financial and administrative services to a wealthy family.

Family offices can be stand-alone entities, or they can be integrated into a financial institution like a bank or an accounting firm.

While the primary purpose of a family office is to manage the finances of a wealthy family, they can also provide a range of other services. For example, family offices often manage the family's investments, handle their tax and legal affairs, and provide concierge services.

They may also provide philanthropic advice and support, and act as a family confidante.

While the services offered by family offices can vary, they all share one common goal: to help families preserve and grow their wealth.

What do family offices invest in?

When it comes to investing, family offices take a long-term, multi-generational view. They are looking to invest in companies and projects that will generate wealth for their clients over the long term, rather than looking for a quick financial return.

Family offices are often active in philanthropy and impact investing, as well as traditional areas like real estate, private equity, and venture capital. They may also invest in more unconventional assets, such as collectibles, sports teams, and wine.

While each family office has its own investment philosophy, there are some common themes that they tend to focus on.

Here are a few examples:

  • Generating long-term wealth
  • Preserving capital
  • Making a positive impact
  • Minimizing taxes
  • Diversifying investments
  • Passing down wealth to future generations

What is an Angel Investor?

An Angel Investor is an individual who provides financial backing for a small business or entrepreneur.

Angel investors are often family and friends of the business owner, but there are also professional angel investors who make a living by investing in small businesses.

While most angel investors are interested in making a profit, they also want to see the business succeed. This means that they are often more willing to take risks than banks or other financial institutions.

Angel investors can provide the seed money that is needed to get a business off the ground. They can also help to keep a struggling business afloat during tough times.

One of the biggest advantages of working with an angel investor is that they are often more flexible than other types of investors. For example, an angel investor may be willing to give you more time to repay a loan or to invest more money in your business if they believe in its long-term potential.

If you are thinking about starting a business, or if you have a business that is struggling, an angel investor may be a good option for you.


Do you need capital to fast-track your business? Consider equity finance as an option! It’s a great way to get the money you need while minimizing debt instalments. Contact us today to learn more. #EqFinance #GICCapital #FundingSolutions

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