Technology is the new global currency. It makes our businesses more efficient and helps us reach consumers on new platforms. Today, we can sell our products and services – and keep an eye on our competition – without leaving the office. Using the power of technology we can:

1. Expand your customer base: Make sure you’re following and engaging with prospective customers on the digital platforms they already use: email, social media, and online review sites. Create a social media persona that’s consistent with your business image. If you’re a young company, then be young; if you’re established, then be established. It’s about consistency.

2. Drive sales: Incorporate online sales into your overall sales strategy. Use social media to highlight product offers or special promotions when you don’t have staff to take calls or process orders.

Mobile is the new norm for almost everything in modern life. This is especially true when it comes to shopping. Many small businesses don’t plan or implement meaningful mobile strategies.se of apps. A well-designed app for researching and buying products is not the exclusive preserve of big business. Integration of Augmented Reality, for example, can place products in a user’s home before they buy. Whether it’s a small business or a large enterprise, mobile apps can be an important part of your digital marketing strategy.

If you want your business to be successful online, it takes a lot more than "sprinkling" a few keywords and product names on a site. Such outdated SEO practices will ensure that your sites appear nowhere near the top of search engine rankings. Developing an effective SEO strategy takes time, patience, and the willingness to think outside of the box. Fortunately, with the help of the right SEO tools and resources you can develop a successful SEO strategy for your online business. Search engine optimization (SEO) is one of the most involved, time-consuming, and often misunderstood aspects of web development today.

Modern employees are increasingly flexible, working wherever they want to work. You can hire them on a part-time basis or pay them per job instead of an annual salary. Your business can become a "location-independent" operation. It means you can tap into the global talent pool and hire people of all ages, races, and ethnic backgrounds. Businesses that use a distributed team or a workforce of independent contractors no longer have to be constrained by the number of employees they have.

Social media enables businesses to connect with their target market. It gives them more of an opportunity for advertising, which drives new or existing customers to their business. Besides using traditional advertising on social media platforms like Facebook, venues like Instagram and Twitter can build a real connection between customers and businesses.