What are a company's core values?

As a small business owner, you know the importance of having a clear and defined set of values. Your core values guide everything you do, from the products and services you offer to the way you treat your employees. 

In this post, we'll explore why core values are so important, and how you can go about defining your own.

• Think about what's important to you. What do you believe in? What do you stand for? These are the things that should be reflected in your core values
• Keep it simple. You don't need to have a long list of values; just a few key principles that you can stand behind.
• Make sure your values are relevant to your business. They should guide the way you operate and help you make decisions that are in line with your goals.
• Be prepared to live by your values. Your core values should be more than just words on a piece of paper; they should be something you actively practice in your business.

1. Put your people first
   This may seem like an obvious one, but it can be easy to forget when you’re trying to run a business. Putting your employees first will not only make them feel valued, but it will also make them more productive.
2. Be transparent
   If you want your employees to trust you, you need to be open and honest with them. This means being transparent about your business decisions and sharing information about the company’s finances.
   
3. Promote from within
   One way to show your employees that you value them is to promote from within. This sends the message that you are willing to invest in your employees and that you believe in their ability to grow within the company.
4. Invest in your employees
   Investing in your employees shows that you value their development and are willing to invest in their future. This can be done through training and development programs, as well as tuition reimbursement.
5. Communicate
   Effective communication is essential in any business, but it’s especially important in a values-based company. You need to be clear about your company values.
   
   

• But how do you ensure that your values are more than just words on a page? 
• How do you make them part of your company DNA?

1. Practice what you preach.
   Your employees are watching you. If you want them to live and breathe your company values, you need to do the same. Walk the talk by modelling the behaviour you want to see in your team.
   
2. Communicate, communicate, communicate.
   You can’t embed your company values if your team doesn’t know what they are. Make sure everyone understands your values and how they fit into your company culture. Communicate your values often, in both formal and informal settings.
3. Put them into practice.
   Your values should guide your day-to-day decision-making. When you’re faced with a difficult decision, ask yourself: which option aligns best with our values? This will help to ensure that your values are more than just words on a page.
4. Reward and recognize

1. What are company values? 
   Company values are the beliefs, philosophies, and principles that guide the actions and decisions of a company and its employees. They shape the culture and define the character of the organization.
2. Why are company values important?
   Company values are important because they provide a framework for how employees should behave and make decisions. They help create a cohesive and aligned organization and can be a powerful tool for attracting and retaining top talent.
3. What are some examples of company values?
   Some examples of company values are integrity, accountability, teamwork, respect, and excellence.
4. How can company values impact employees?
   Company values can impact employees in a number of ways. They can help foster a positive work environment, improve communication and collaboration, and increase employee engagement and satisfaction.
   
5. What role do company values play in the success of a business?
   Company values play a vital role in the success of a business. They can help guide strategic decision-making, inspire employee loyalty and motivation, and build customer confidence and trust.