If you are an avid Instagram user and happen to follow a number of different retail outlets on the social media site, you’ve probably noticed a new feature that has appeared recently.
Embracing the potential for Instagram to be a key platform for retail outlets, brands are now able to tag products in their posts, which will direct customers to purchase pages.
Leading retail brands like ASOS, Topshop and Urban Outfitters already make massive use of the site, but will this new feature allow them to step things up another level? Read on to find out how it can.
It will increase efficiency for customers
Prior to the introduction of this new feature, customers might have found something that they liked on a retailer’s Instagram, but then they would have to leave the platform, open up the store’s app or visit their website for shop. Directing customers in this way makes for a smooth transition between company websites and social media and will also improve the user experience.
It drives traffic back to your site
Even if customers aren’t going to necessarily make the purchase, this new feature is going to encourage them to visit your site and perhaps look at other new products you are selling. It’s another way to increase engagement on your website and is likely to have a big impact on your overall sales.
The best ways to use Instagram as a retail brand
If you are keen to cash in on the potential of social media as a retail brand, you need to get on board with the power of Instagram. Read on for our top tips on how to utilise the site to your advantage.
Engage with your customers
Social media is of course a platform for communication and engagement, so this kind of goes without saying, don’t ignore your customers! If people are asking you questions about restocks and sizing, answer them. This makes your brand seem personable and like you care about your consumer’s needs.
It’s also important to keep on top of posts with your products tagged in. You could use this on your profile to promote your brand further and show your customers that you also engage with their profiles.
Create a brand story
Remember, your brand is more than just your products, and Instagram is a great place to create your very own brand story. A good way to do this is by ensuring that you post more than just images of your products. Focus on finding quotes or fun imagery that aligns with your company values. This will make for a more engaging profile that customers will love to visit.