Recent news has made grim reading for high street retailers, with one in ten high street stores standing empty and, seemingly, no light at the end of the tunnel.

The flurry of stories about collapsing high street stores and the growth of e-commerce is leading many people to draw the conclusion that bricks and mortar retail is dead.

At present, the retail industry is going through a wave of change thanks to one main component. E-commerce.

If you are an avid Instagram user and happen to follow a number of different retail outlets on the social media site, you’ve probably noticed a new feature that has appeared recently.