In the field of marketing and sales analytics, there are a variety of different ways that companies can use data to make decisions. From optimization and forecasting to just simply understanding customer behavior, there are many ways that data can be used to make better business decisions.

e-Commerce is an online business model where companies use information technology to make the most of their operations, products and services. The first popular e-commerce company was Amazon.com, launched in 1994.

The GDPR (General Data Protection Regulation) is coming into effect later this month – on the 25th of May - and all manner of businesses are trying to work out what it means for them.

There is no easy route to a stellar eCommerce site and with competition for online sales fiercer than ever, it can seem like it’s almost impossible to make sales via your website.