The answer to the questions is simple really. You need to promote your business more in order to attract the maximum number of customers or clients. Adverts are a very effective way to generate massive awareness to a targeted audience likely to require your goods or services. 

If you're in business to make money you need customers and lots of them. Once you have a steady trickle of customers, how do you find a way to turn that trickle into a stream and then a torrent?

Over the long term, customer acquisition is the biggest challenge facing most businesses.

The best practice is to settle on a small number of marketing channels that meet your customer acquisition goals and execute those properly, either directly or through an agency partner. If a channel looks like it isn't working, drop it and try something else.

An example of a few channels includes Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, AdWords e.t.c. Each channel has different rules.

You can also encourage word-of-mouth marketing by offering incentives such as discounts or coupons for referrals. You can create a referral program by offering something of value to new customers who bring in their friends. For example, you can offer a coupon that gives new customers 10 or 20 percent off their first purchase if they bring in five or ten of their friends.

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