A frequent question as a small business owner, finance manager or financial director you should be asking is, "How best can I/we efficiently and cost effectively use our existing funds and available lines of credit to stretch them further whilst generating the maximum return for capital employed?"
Below are examples of strategic financial management changes small businesses and even large corporates alike can make to improve cash-flow, margins and make the best use of existing resources or budget.
"It is not the lack of resources" that is the culprit in most cases but rather, "the lack of resourcefulness!" that most small businesses need to focus on and improve!
Like in the case of Guerrilla Marketing, "achieving conventional business goals, using or via unconventional methods", whose main ingredient or input is not Cash but rather.. Time & Imagination.
Michael E. Gerber in his book title, "Emyth" talks about the Emyth Small Business. A business where the system is the solution rather than trying to find and hire extraordinary people whom are very few . Great businesses, he goes on to explain, are built by leveraging ordinary people with extra-ordinary systems and managing the system & processes rather than trying to manage people.